The Brand Identity
of Erasmo Giron
Mission: Create & Inspire
Design and encourage design exploration.
Vision
Be legendary.
Strategy
Simply share.
The Colors
- Erasmo Red
- Fire
- Earth
- Sun
- Nature
- Air
The Flame Logo
The Flame symbolizes a fire that will never go out and moves from right to left. The Flame mark and logotype combination can appear in a square or horizontal orientation. The Flame mark can never appear alone. The logotype can be used alone and set in brand colors.
The logo in white can be set on all six colors.
The logo in Fire can be set on Erasmo Red and Earth.
Erasmo Red
Primary Color
The primary color is Erasmo Red, also know as: Burnt Umber, Pantone 484C
Hexadecimal #9A3324
The color is used on the Flame logo when set on a Fire or white background. And can be used as a background with Fire or white text. Never set text in Erasmo Red.
Fire
Secondary Color
The secondary color is Fire, also known as: Orange Peel, Pantone 1375C
Hexadecimal #FF9E18
The color is used on the Flame logo when set in Erasmo Red or Earth. A Fire background is allowed with white or black text. When the color Fire is used as a background. Set the Flame mark in Erasmo Red and logotype in Earth. Use this logo on all printed work.
Earth
The grounding color
The grounding color is Earth also known as: Old Burgundy, Pantone Black 5C
Hexadecimal #3E2B2E
The color Earth is used for the Flame logotype. Can be used as a background with Fire or white text. The Flame logo can appear in a white and Fire background.
Sun
Give light, give life.
Sun is also known as: Selective Yellow, Pantone 1235c
Hexadecimal #FFB81C
The Sun color is a background with Erasmo Red, white or black text. The Flame logo can only appear on a white while on a Sun colored background.
Nature
Never stop growing.
Nature is also known as: Olive Drab 3, Pantone 377C
Hexadecimal #3E2B2E
The Nature color is used for all things nature related. It can be used as a background with white or black text. The logo can only be set in white.
Air
Never stop breathing.
Air also known as: Sky Blue Crayola, Pantone 310C
Hexadecimal #3E2B2E
The Air color is used as an accent in design. Can be used as a background with white, antique-white, or black text. The logo can only be set in white.
Sub Tones
Carefully selected colors for improved text readability in web applications.
Mint Cream Dark
Primarily used for about the Graphic Designer. Hexadecimal #CEE2D3
Mint Cream
Primarily used in combination with Bone and Nature for horticulture topics. Hexadecimal #DDE8E0
Azure
To be used for Poetry and Songs. Hexadecimal #E7F5F7
Bone
To be used for graphic design and horticulture topics. Hexadecimal #DAD4BE
Antique White
To be used in illustrations and in horticulture topics. Hexadecimal #FDECD4
Light Gray
To be used in documentation or tutorial topics. Hexadecimal #D3D3D3
Dark Gray
To be used in documentation or tutorial topics along with Light Gray and Antique White. Hexadecimal #525860
Typography
The Sans-Serif Font is Montserrat. Montserrat is primarily used for headings and short areas of copy. The Alphabet: Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0 1 2 3 4 5 6 7 8 9 Designer: Julieta Ulanovsky
The Serif Font is Baskervville. Baskervville is primarily used for large bodies of copy and for Songs and Poems. The Alphabet: Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0 1 2 3 4 5 6 7 8 9 Designer: ANRT (Atelier National de Recherche Typographique).
Decorative
Decorative Sub Heading
H1 XL
H2 SM
H1
H2
H3
H4
H5
H6
This is the default sans serif paragraph.
This is the default serif paragraph.
Font size for web application begins with font size Seven and stop at font size Twelve.
This is font size Seven as Serif.
This is font size Eight as Serif.
This is font size Nine as Serif.
This is font size Ten as Serif.
This is font size Eleven as Serif.
This is font size Twelve as Serif.
This is font size Seven as Sans Serif.
This is font size Eight as Sans Serif.
This is font size Nine as Sans Serif.
This is font size Ten as Sans Serif.
This is font size Eleven as Sans Serif.
This is font size Twelve as Sans Serif.